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Facebook Ads Text in pictures Policy

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Read the official Facebook policies regarding text inside pictures used for Facebook Ads.
These policies applies to every kind of picture used for advertising on Facebook including sponsored posts and classic ads. Read more here: http://blog.adespresso.com/facebook-ads-policy-text-in-pictures/

Published in: Technology
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Facebook Ads Text in pictures Policy

  1. 1. Text  policy    for  Ad  Images  in  News  Feed   Facebook   2  /  11  /13  
  2. 2. Text  policy  •  Policy:  Ads  and  sponsored  stories  in  News  Feed  may  not   include  images  comprised  of  more  than  20%  text.  •  Details:   –  Text  in  product  shots  does  not  count  towards  the  20%  limit  for   an  image.   –  This  policy  applies  to  all  ad  units  in  News  Feed,  including  photo   page  post  ads,  link  page  post  ads,  video  page  post  ads,  offers,   mobile  app  install  ads  and  page  like  ads.  •  Helpful  links  for  more  informaKon:   –  Ad  Guidelines:  hMps://www.facebook.com/ad_guidelines.php     –  Help  Center:  hMps://www.facebook.com/help/468870969814641/    
  3. 3. What  are  “product  shots”?  •  Real  photos  of  products  in  real  situaKons  (e.g.,   the  can  of  Red  Bull  on  the  dashboard)  •  Images  of  product  shots  created  in  a  studio  or   superimposed  on  alternate  backgrounds  (e.g.,   the  three  cans  of  Red  Bull  with  the  white   background)  •  Photo  of  a  product  where  the  image  is  zoomed  in   just  to  promote  the  logo  or  brand  or  is  not  a  clear   product  shot  must  meet  the  20%  rule  
  4. 4. How  are  we  enforcing?  •  We  have  created    a  new  grid-­‐based  text  detecKon  tool  that   is  the  standard  for  determining  the  percentage  of  text  that   appears  in  any  image.    This  tool  should  ensure  consistent   and  objecKve  enforcement  of  the  policy.  •  The  tool  is  a  5x5  grid  with  a  total  of  25  boxes  (see  below).     To  meet  the  20%  test,  text  may  appear  in  a  maximum  of   five  boxes  (5/25  =  20%).    If  the  image  has  text  in  six  or  more   boxes,  it  is  not  eligible  for  an  ad  in  News  Feed.          •  In  the  following  image  examples  with  text,  we’ve  included   a  screenshot  of  the  tool  with  the  appropriate  number  of   boxes  selected  to  help  you  gauge  our  review  system.  
  5. 5. ✔Acceptable  –  Very  engaging  creaKve  conveys  brand  personality,  no  text  
  6. 6. ✔Acceptable  –  Very  engaging  creaKve  conveys  brand  personality,  text  in  the  Red  Bull  sign  in  the  background  does  not  count  towards  the  20%  limit  
  7. 7. ✔Acceptable  –  Engaging  creaKve  set  in  context,  text  in  Red  Bull  can  doesn’t  apply  towards  20%  
  8. 8. ✔Acceptable  –  Standard  product  shot,  text  in  Red  Bull  cans  do  not  apply  towards  20%  
  9. 9. ✔Acceptable  –  Text  in  Red  Bull  can  doesn’t  apply  towards  20%  limit;  text  overlay  counts  but  is  only  4/25  boxes  =  16%  
  10. 10. ✔Acceptable  –  Logos  and  text  on  clothing  don’t  count  because  it’s  a  real  photo  of  a  real  situaKon;  Text  overlay  counts  but  is  only  5/25  boxes  =  20%  
  11. 11. Unacceptable  –  Logos  and  text  on  clothing  don’t  count  because  it’s  a  real  photo  of  a  real  situaKon;  but  text  overlay  counts  and  is  8/25  boxes  =  32%  
  12. 12. Unacceptable  –  Text  in  the  logo  counts  towards  the  20%  limit  because  it’s  not  part  of  a  product  shot,  text  overlay  also  counts  and  total  is  8/25  boxes  =  32%  

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