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Agencies must start embracing and investing in programmatic buying and commit themselves to it because programmatic buying is the future of online advertising. Agencies can no longer afford to let their clients (brands) take on the burden as their clients expect for them to be able to deliver a full and complete package, including their media buying strategies. And as is being predicted, programmatic buying will be essential to any digital marketing strategy.
Know what’s going on in your client’s industry and make data-informed decisions with confidence so that they can launch the best online campaigns, creatives, and offerings.