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You tube mobile ads

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You tube mobile ads

  1. 1. YouTube Mobile (m.youtube.com) is the #2 video-viewing site in the world, second only to the YouTube desktop site. YouTube Mobile is also the #1 video-viewing mobile website in the U.S., according to ComScore1 , with over 1 billion views a day. With YouTube Mobile Ads, you can reach your audience no matter where they are, and what device they’re on. Find and engage your audience 25% of all YouTube views take place on mobile today. Reach this audience using YouTube mobile ads, and further target your ad by demographics, topics, placements, and keywords. No added work You can run the same video creative across different platforms, be it on TV, desktop, or mobile. Though we encourage you to join the 33% of advertisers with mobile-optimized sites right now 2 , you don’t need one to run your video ad everywhere on YouTube Mobile. And if you have a brand channel, it’s automatically optimized for mobile. Manage and measure your campaign YouTube Mobile Ads are managed through the same AdWords interface as Google Search ads and the Google Display Network. You also have the same access to YouTube Analytics to learn about your audience and their interaction with your videos: demographics, engagement, how viewers discovered your video, and much more. YouTube Mobile Ads Reach mobile users Did you know? YouTube is available on 350 million devices globally. YouTube mobile traffic tripled in 2011. 3 hours of video is uploaded per minute to YouTube from mobile devices. 1 ComScore MobiLens, October 2011 2 Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011 YouTube at a glance As of January 2012, YouTube has 800 million monthly unique users worldwide, who upload 72 hours of video to the site every minute. People are watching more than 4 billion videos daily--the equivalent of nearly half the world’s population watching a YouTube video every day.   YouTube Mobile now constitutes 1 in 4 of these video views. That’s a huge potential audience for your brand.
  2. 2. YouTube Mobile Ads For more information, contact your YouTube sales representative or visit www.youtube.com/advertise Mobile Roadblock Get 100% share of display ad impressions on the search, browse and home pages of m.youtube.com for a full day. Access a highly responsive mobile audience as they engage with their favorite YouTube content. in-stream ads TrueView in-stream* A skippable video ad plays as a pre-roll. Users can only skip after 5s, and you pay only when they choose to watch at least 30s of your ad, or when they watch the entire video (whichever is shorter). In-stream select A skippable video ad plays as a pre-roll, but ads are purchased on a reserve cost-per-impression basis. Standard in-stream A 15s, non-skippable video ad plays as a pre-roll. Ads can be purchased in an auction or reserve CPM basis. in-search ads TrueView in-search* Ads appear on the search page as a search result. Pay only when users click on your ad and begin watching your video. in-display ads TrueView in-display* Ads appear next to videos on the watch page and across the Google Display Network. Pay only when users click on your ad and begin watching your video. Mobile Ad Formats *What is TrueView? TrueView ads are a family of video ad formats where you pay when viewers choose to watch your ad, not when an impression is served. TrueView allows people to watch ads they find interesting, and skip ads they find uninteresting. Everyone wins: viewers choose ads that are relevant to them, and you reach people who are primed to hear your message. © Copyright 2012. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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