Acutec facebook changes 2011

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Facebook fan pages, the changes you need to make and what this means to your business

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Acutec facebook changes 2011

  1. 1. ACUTEC<br />FACEBOOK CHANGES TO<br />COMPANY PAGES<br />February 2011<br />
  2. 2. What’s Happened?<br />Facebook Pages have been ‘upgraded’<br />The aim is to help Page admins to<br />manage communications<br />express their brands<br />increase engagement<br />
  3. 3. Where have my Pages gone?<br />Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear<br />If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage<br />
  4. 4. Key Changes<br />Pictures will be displayed at the top of your wall<br />Tabs are gone and navigation is on the left <br />The page has independence<br />E-mail alerts for new activity are available<br />Wall posts appear based on popularity<br />
  5. 5. Key Changes<br />Updating Fans is easier<br />Page Categories have increased<br />Re-sized profile pic and canvas<br />Feature your Page’s favourites<br />FBML is going<br />iFrames are on the way<br />
  6. 6. Switch from Profile to Page<br />
  7. 7. To Manage Multiple Pages<br />Select the page you want<br />
  8. 8. Pictures at the top of your wall<br />The top of your Pagerandomly shows the five most recent photos that you have published or tagged<br />To remove an image, simply hover over the image and click X<br />Photos from people who like your Page will not be seen<br />
  9. 9. Tabs are gone<br />Your ‘tabs’ at the top seem to have disappeared<br />They’ve been replaced with Navigation links on the left hand side, like personal profiles<br />
  10. 10. The Page has Independence<br />Admins can assume the brand identity<br />This means ‘pages’ can now ‘like’ other brands <br />Your Page can make comments on other Pages<br />Previously only your personal profile could do this<br />
  11. 11. E-mail alerts<br />The new page system means you will get an email every time someone posts to your page or makes a comment!<br />You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing<br />TIP: Set up separate email address for Facebook and filter emails into folder<br />
  12. 12. To Change Email Notifications<br />2 – SELECT Your Settings<br />1 – SELECT the page to edit<br />3 – Opt in or out for notifications<br />
  13. 13. Wall Posts based on popularity<br />Wall posts appear based on popularity, not in chronological order<br />The ‘admin view’ shows posts in chronological order<br />You now have two Wall filters<br />Posts by your Page only and <br />Top posts from Everyone<br />
  14. 14. Wall Filters<br />1 – SELECT Manage Permissions<br />2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page<br />
  15. 15. Updating Fans is easier<br />You can update your status, ask a question, post photos, share a link, or record/upload Video<br />These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall <br />You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages<br />
  16. 16. To Send Updates<br />4 – Prepare message<br />1 – SELECT Marketing<br />2 – Send an update<br />3 – Continue as ‘You’<br />
  17. 17. Page Categories have increased<br />Public Figures <br />Music Artists and Bands <br />Athletes <br />Communities <br />Non-Profits <br />Government <br />Politics <br />School Communities <br />Bloggers<br />Brands <br />Focuses on products<br />Local Business <br />Focuses on the location and your opening hours, parking etc<br />Non-Profits <br />
  18. 18. Re-sized profile pic and canvas<br />The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540<br />Most pictures still look ok<br />The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page <br />
  19. 19. Feature your Page’s favourites<br />2 – Tick Pages to feature<br />3 – Ignore or add specific page owners (i.e. the admins)<br />1 – SELECT Featured<br />
  20. 20. FBML is going<br />Facebook will remove static FBML pages on 11 March 2011<br />This means you can’t add new FBML tabs to a Page <br />If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these<br />
  21. 21. iFrames are on the way<br />Page Tab apps can be built using iFrames<br />This means you can build apps that run across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)<br />
  22. 22. HOW CAN WE HELP?<br />We can create Facebook pages for your business<br />Ensure consistent branding<br />Integrate to your website<br />Make it easier to manage<br />
  23. 23. We are recognised experts<br />
  24. 24. Contact us for a discussion!<br />ACUTEC LimitedSt Peters HouseChurch HillColeshillBirminghamB46 3AL<br />info@acutec.co.uk<br />01675 469020<br />www.acutec.co.uk<br />

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