What Is Social Media


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What Is Social Media

  1. 1. SOCIAL MEDIA<br />
  2. 2. WHAT IS <br />SOCIAL<br />MEDIA<br />
  3. 3. The best way to define social media is to break it down. <br />Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.<br />
  4. 4. In Web terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information<br />
  5. 5. SOCIAL MEDIA FOUNDATIONS?<br />Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.<br />
  6. 6. Here are some examples of social media websites:<br />
  7. 7. Some of the most widely used social media sites are:<br />1. FACEBOOK 9.68% <br />2. GOOGLE7.50%<br />3. YOUTUBE <br />3.00%4. YAHOO! MAIL<br />2.75%<br />5. YAHOO!<br />2.67%<br />6. BING<br />1.37%<br />7. YAHOO! SEARCH<br />1.37%<br />8.GMAIL<br />1.25%<br />9.MSN<br />1.01%<br />10.WINDOWS LIVE MAIL<br />0.95%<br />
  9. 9. A website provides an instant visual presentation:<br />Not every organization can afford television advertising, but a website provides a visualization element and is always available to anyone with Internet access. If a customer has questions that can be better answered on a website than over the phone, this is a valuable asset to your marketing mix.<br />
  10. 10. A website can be found through search engines:<br />Between 80-95 percent of all website traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. A website is an extremely cost effective way to advertise to those who are already interested in what you have to offer.<br />
  11. 11. A website is always available:<br />No other medium for being available 24/7/365 even compares to a website. With the modest cost of developing a website and putting it online, there is nothing even close to being as cost effective. Printed materials are easily misplaced. TV and radio commercials air at preset times. A website can be visited at a time that is convenient for the visitor, and it is more engaging when designed correctly<br />
  12. 12. A website is interactive:<br />Even just a few years ago, most websites were nothing more than an electronic brochure. Their real potential was not being realized. That has now changed dramatically. Website visitors have the ability to control and interact with a well designed website. You can take a virtual tour, spin an object around to see all sides, provide direct feedback, and much more.<br />
  13. 13.  <br />A website can target each visitor specifically:<br />Every visitor's needs are met with an effective website design. With proper targeting, you have their attention because they are already interested. By strategically planning your website, you can customize each area to the type of website visitor who can benefit from it. It is even possible to customize web pages to individual users for added convenience.<br />
  14. 14. A website is easily updated:<br />Unlike printed materials, websites can be changed on a minute by minute basis if needed. The expensive production costs of video, and the editing time needed for a good advertisement, make websites even more attractive. Plus, video can be provided on a website, and printed materials can be made available for instant download on a website.<br />
  15. 15. A website saves on printing and mailing costs:<br />By making printed materials available on a website, it benefits both you and your website visitors. They have instant access so they do not have to wait for your mail to arrive, and you save on printing and mailing. Your website can have even more impact because you can illustrate things such as movements and animation that printed materials alone cannot show.<br />
  16. 16. A website improves customer relations:<br />Aside from the fact that when a customer asks you for your website address, they expect you to have one, there are numerous benefits a website can offer to your customer relations.<br /> <br />
  17. 17. <ul><li>Customers can make an informed buying decision. If they are deciding between you and a competitor, your website could mean the difference between who gets the business.</li></li></ul><li><ul><li>It also provides a way for customers to benefit after a sale. If you provide information or support through a website that makes them happier about buying from you, it strengthens your business.</li></li></ul><li><ul><li>By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them about special offers or additional things they may be interested in purchasing from you.</li></li></ul><li>Social networks are used as a marketing tool for many different purposes. Those marketing large companies use these sites to gain information on their target market, and how people feel about their products. They can also use these sites to gain information on their competition. Small businesses may also use these sites to promote their brand.<br />The most valuable part of marketing using social networks is that it allows people to market their services to a large market at no cost. Thousands of people enter these sites daily. Therefore they are able reach a mass market free of charge.<br />