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What would a “cable killer” Activate Tech and Media Outlook 2016

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What would a “cable killer” have to do to compete with a cable
company’s advantages?
93
CABLE KILLER
X
C
www.activate.com
Bundle for distribution. Players that have established a foothold with consumers by
selling devices like smartphones or set-top boxes can offer content subscriptions on top
Bring your own broadband. Allow consumers to bring their own, or include with partner
provider or new competitor
Better search and discovery. Search capabilities across video providers, regardless of
source, uniting TV content and web videos
Seamless access. Integrated platform to access all types of video content - Digital
Subscriptions, Web Video, TV Everywhere - across all devices
Simplicity and customer service. Easy choices with price transparency and customer-
friendly policies to contrast with current cable frustrations
Premium pricing (that’s worth it). Target the high end of the market, preserving margins
while paying for higher content licensing costs - and integrating all other subscriptions for
one monthly bill

Published in: Technology, Business
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