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All of this attention is split up across relatively few apps, sites and
channels
9
TIME AND ATTENTION
www.activate.com
APP SHARE OF TIME SPENT TV CHANNEL CONSUMPTIONWEBSITE SHARE OF TIME SPENT
5
79% of time spent on
5
WEBSITES
27
apps used per month
18
100% of time spent on
Actual Consumption for Apps, Websites, TV Channels, U.S., 2014
APPS
44% of time spent on
96
websites visited per month
194
average available channels
CHANNELS
Sources: Nielsen, Comscore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths, Activate analysis. Averages across all
users with access

Published in: Technology, Business
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