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Sources: Adobe Digital Index, eMarketer, Activate Tech and Media Outlook 2016

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Sources: Adobe Digital Index, eMarketer, comScore, Nielsen, Viacom, Activate analysis
CORD CUTTING
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C
www.activate.com
TV consumption holds steady, or even increases, in the 13% of
households that use TV Everywhere, rather than seeing a decline
83
Daily Television Consumption Among TVE Users vs. TV-Only Users, Hours : Minutes
2011 2012 2013 2014 2015E
TVE Users
TV-Only Users
42
minutes
4:35
4:38
4:15
4:47

Published in: Technology, Business
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