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The total tech and media attention up for grabs is enormous:

more than half the waking day is spent on tech and media
8
TIME AND ATTENTION
www.activate.com
WORK & EDUCATION
11:05
6:04
7:13
7:06
SLEEP
OTHER NON-WORK ACTIVITY
(COOKING, HOUSEWORK &
SHOPPING, PERSONAL &
HOUSEHOLD CARE, LEISURE,
FITNESS, COMMUNITY & OTHER
ACTIVITIES, EATING & DRINKING)
MEDIA AND CONSUMER

TECH ACTIVITY
(VIDEO, AUDIO, SOCIAL MEDIA,
GAMING, READING)
Sources: Bureau of Labor Statistics, The Telegraph, Edison Research, We Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte,
SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD, Activate analysis. Behaviors averaged over 7 days. Related travel time is
included within timing reported for daily activities.
TOTAL: 31 HOURS 28 MINUTES
Average Employed Adult Daily Behavior, U.S., 2014, Hours : Minutes

Published in: Technology, Business
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