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Sources: PWC, Digital TV Research, Activate Tech and Media Outlook 2016

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Sources: PWC, Digital TV Research, U.S. Census Bureau, Activate analysis. Monthly Average HH Income represented with linear
best-fit line.
CORD CUTTING
X
C
www.activate.com
Consumer spend on video is growing faster than income, which
could put pressure on Pay TV pricing
79
Average Video Spend vs. Income, U.S., 2012-2015E, USD
87
94
101
108
115
MonthlyAverageHouseholdIncome
6200
6900
7600
8300
9000
2010 2011 2012 2013 2014 2015E
MonthlyAverageHouseholdVideoSpend
Video Spend Growth:
27.9%
Income Growth:
5.7%
Monthly Average HH Video Spend
Monthly Average HH Income

Published in: Technology, Business
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