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Sources: AOL, Yahoo, BuzzFeed Company Activate Tech and Media Outlook 2016

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Sources: AOL, Yahoo, BuzzFeed Company Websites, Activate analysis
CORD CUTTING
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www.activate.com
Digital media companies are investing in originals but haven’t had a
hit yet - they lag behind web creators and studio shows
78
Media Company Content Distribution Strategies
Free, ad-supported video blending original content with 3rd party partners
• Available videos range from short news clips to full-length films
• Offering includes 12 originally produced TV series
On-demand streaming service for TV shows, movies, and webisodes
• Screen has 26 channels, which includes original episodes of Community
• Upcoming slate of original programming will bring total to 55 video series
Widely distributed short-form original videos targeted at millennials
• Library includes 10 original series and over 700 original short videos
• Distribution includes a YouTube Channel with 7.8M subscribers
SCREEN

Published in: Technology, Business
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