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Consumer behavior has moved beyond Activate Tech and Media Outlook 2016

2,845,796 views

Published on

Consumer behavior has moved beyond traditional appointment
viewing and has created audiences for new kinds of content
73
CORD CUTTING
X
C
www.activate.com
RECORDEDLIVE
LONG FORM
High Production Value
SHORT FORM
Low Production Value
Social
Networking,
Additive to
Overall Video
On-demand
viewing
Linear
Appointment
Viewing
Creator-
driven, Could
Disrupt
Quadrant
Above
Source: Activate analysis

Published in: Technology, Business
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