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Pay TV 
 (On-Demand) Sources: Activate Tech and Media Outlook 2016

2,845,831 views

Published on

Pay TV 

(On-Demand)
Sources: Conviva, Deloitte, Activate analysis. Adds to more than 100% due to multiple preferred platforms. *“Binge watching”
defined as viewing three or more TV episodes in one sitting.
CORD CUTTING
X
C
www.activate.com
Most Americans now binge watch TV, and this behavior is
amplifying time-shifted viewing
70
Millennial Gen X Boomer
PERCENTAGE OF PEOPLE WHO BINGE WATCH
BY AGE GROUP
83%
74%
56%
Computer 

(Desktop/Laptop)
Streaming Device
PREFERRED PLATFORM FOR 

BINGE WATCHING*
(ACROSS ALL AGE GROUPS)
60%
37%
37%

Published in: Technology, Business
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