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Because attention is highly multitasked, Activate Tech and Media Outlook 2016

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Because attention is highly multitasked, the average American has
over 31 hours of activity in a day
7
TIME AND ATTENTION
www.activate.com
TOTAL: 31 HOURS 28 MINUTES
5:18
VIDEO
1:27
3:39
6:04
1:09
2:39
1:17
2:08
7:06
PERSONAL &
HOUSEHOLD CARE
AUDIO
EATING & DRINKING
COOKING,
HOUSEWORK, &
SHOPPING
SLEEP
SOCIAL MEDIA
WORK &
EDUCATION
0:22LEISURE, FITNESS,
COMMUNITY, &
OTHER ACTIVITIES GAMING
READING
0:19
Sources: Bureau of Labor Statistics, The Telegraph, Edison Research, We Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte,
SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD, Activate analysis. Behaviors averaged over 7 days. Related travel time is
included within timing reported for daily activities.
Average Employed Adult Daily Behavior, U.S., 2014, Hours : Minutes

Published in: Technology, Business
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