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Sources: Nielsen’s 2015 Total Audience Activate Tech and Media Outlook 2016

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Sources: Nielsen’s 2015 Total Audience Report and 2011 Cross-Platform Report, WSJ, Financial Times, The Guardian, Automated
Insights, Activate analysis. Video on-demand includes multimedia devices, video watched on PC, video watched on mobile. Average
of all age brackets 2+.
CORD CUTTING
X
C
www.activate.com
On-demand and time-shifted viewing is growing quickly, as viewers
watch more and more TV on digital platforms
69
Daily Time Spent on Linear TV vs. Video On-Demand, U.S., 2011-2015E, Hours : Minutes
35h 37m
2011 2015E
370% 

more time
spent watching
on-demand
OTT
12% less time
spent watching 

linear TV
Total: 4h 56m Total: 5h 54m
LINEAR TV
4h 17m
18m
DVR / 

TIME SHIFTED
21m
ON-DEMAND

OTT
LINEAR TV
3h 48m
1h 39m
ON-DEMAND

OTT
27m
DVR / 

TIME SHIFTED

Published in: Technology, Business
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