Sources: Nielsen’s 2015 Total Audience Report and 2011 Cross-Platform Report, WSJ, Financial Times, The Guardian, Automated
Insights, Activate analysis. Video on-demand includes multimedia devices, video watched on PC, video watched on mobile. Average
of all age brackets 2+.
On-demand and time-shifted viewing is growing quickly, as viewers
watch more and more TV on digital platforms
Daily Time Spent on Linear TV vs. Video On-Demand, U.S., 2011-2015E, Hours : Minutes
12% less time
Total: 4h 56m Total: 5h 54m