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Sources: Digitalsmiths, eMarketer, GfK, Sandvine, Activate Tech and Media Outlook 2016

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Sources: Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG, Activate analysis
CORD CUTTING
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www.activate.com
People are still spending most of their time with TV- and studio-
produced content
68
Monthly Video Consumption, U.S., 2011-2015E, Hours
60
120
180
2011 2012 2013 2014 2015E
WEB VIDEO
User- and Creator-Generated
PAY TV
Studio-produced:
• Scripted Series
• Feature Films
• News Broadcasts
• Live Sports
• Reality Shows
STREAMING/DOWNLOADS
Studio-produced:
• Scripted Series
• Feature Films
TV- and studio-produced content

Published in: Technology, Business
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