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Four reasons why cord cutting on TV won’t look like a typical tech
transition
X
C
www.activate.com
USERS: 

People are still hooked on traditional TV and are consuming more video overall (Pay TV + OTT)
CONTENT: 

A significant amount of popular content is still exclusive to pay TV (e.g. sports)
PRICING: 

People can’t cobble together the content they want for a lower price than a pay TV package
EXPERIENCE: 

Today, traditional pay TV still wins for simplicity and reliability. Digital offers more power,
control and discoverability, but also more complexity
CORD CUTTING

Published in: Technology, Business
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