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5810 New Experiences VIDEO SOCIAL Activate Tech and Media Outlook 2016

2,845,730 views

Published on

5810
New
Experiences
VIDEO SOCIAL TEXT SOCIAL APPS &

MOBILE
WEB
TEXT VIDEO SOCIAL TEXT + APPSAPPS &

MOBILE
WEB
MOBILE
EMAIL
Sources: CDC, CTIA, FCC, Gartner, Interviews, SNL Kagan, Activate analysis. Does not include data-only connections.
CORD CUTTING
X
C
www.activate.com
A major platform transition, such as cutting the cord for telephones,
can take more than a decade to play out
64
Wireline vs. Wireless Household Penetration, U.S., 2000-2014, % of Households
25
50
75
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Wireline
Penetration 94%
51%
91%
Wireless
Penetration* 38%
158% peak
penetration rate,
shortly after
iPhone launch
Inflection point
indicates 141%
penetration rate
Subscribers
Double Pay
During
Transition

Published in: Technology, Business
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