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Sources: Leichtman Research Group, U.S. Activate Tech and Media Outlook 2016

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Sources: Leichtman Research Group, U.S. Census Bureau, Activate analysis
CORD CUTTING
X
C
www.activate.com
We appear to have hit “peak cable,” with pay TV providers shedding
subscribers while digital subscription (OTT) services gain ground
63
Households with Pay TV vs. Subscription OTT, U.S., 2010-2015E, Millions
2010 2011 2012 2013 2014 2015E
23
28
33
38
43
50.3
99 100.9 100.8 99.3 98 97.1
DIGITAL SUBSCRIPTION (OTT) HOUSEHOLDS
PAY TV HOUSEHOLDS

Published in: Technology, Business
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