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Sources: Digitalsmiths, eMarketer, GfK, Sandvine, Activate Tech and Media Outlook 2016

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Sources: Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG, Activate analysis
CORD CUTTING
X
C
www.activate.com
What’s at stake in video? Nearly six hours a day of viewing time,
making video the single most popular media activity
60
Monthly Total: 177 hours
2015E2012
Monthly Total: 165 hours
Digital Video CAGR: 24%
Traditional TV CAGR: -2.8%
Digital
Video
AD
SUPPORTED
7h 30m
PAID
DOWNLOADS
3h 30m
15h
SUBSCRIPTION
139h
TRADITIONAL
TV
AD
SUPPORTED
16h 30m
PAID
DOWNLOADS
8h
25h
SUBSCRIPTION
127h 30m
TRADITIONAL
TV
Monthly Consumer Time Spent on Video, U.S., 2012-2015E, Hours

Published in: Technology, Business
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