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Sources: Marketing.science, New York Magazine, Activate Tech and Media Outlook 2016

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Sources: Marketing.science, New York Magazine, Current, Ad Age, Activate analysis 56
STREAMING AUDIO
www.activate.com
Early successes are showing podcast publishers can generate
premium advertising rates
TWiT.tv (5M)
Serial (73M Total)
99% Invisible (1.5M)
Mid-Roll Standard
Slate Podcasts (6.5M)
Pre-Roll Standard
$20
$25
$40
$70
$18
$25
Podcasting Monthly Downloads and CPM Rates
Publisher data
Industry average

Published in: Technology, Business
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