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Sources: Activate analysis 53 STREAMING Activate Tech and Media Outlook 2016

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Sources: Activate analysis 53
STREAMING AUDIO
www.activate.com
Beyond music, opportunities abound in non-music formats as
listeners move from analog to digital
SOON
AUDIOBOOKS AUDIOBOOKSAUDIOBOOKS
Companies like Audible
experimenting with
subscription-based
models
Primarily consumed
using analog methods
like cassettes and CDs
Digital distribution methods make
audiobooks increasingly attractive for
multi-tasked listening while commuting etc.
NOWTHEN
LIVE SPORTS LIVE SPORTSLIVE SPORTS
Games broadcasted
primarily over AM/FM
stations
TuneIn signing
premium distribution
deals with NFL, MLB
Premier League, etc.
Increasing coverage of Wi-Fi and data
networks will make digital distribution of
live events more viable
TALK TALKTALK
Linear consumption on
AM/FM leads to long
slots at specific daily
times
Increasing sophistication in podcast
advertising networks will lead to higher
investment due to desirable demographics
Podcast consumption is
exploding as non-live
distribution lets users
listen on demand

Published in: Technology, Business
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