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51 STREAMING AUDIO www.activate.com There Activate Tech and Media Outlook 2016

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51
STREAMING AUDIO
www.activate.com
There may be an upper bound to the number of consumers that are
willing to pay for a subscription music service
U.S. Consumer Likelihood of Purchasing Music Streaming Subscription in the Next 6 Months
Only an additional
10% of consumers
are open to subscribing
to a streaming service
32%
UNLIKELY
34%
WILL NOT
15%
ALREADY
HAVE ONE
2%
VERY
LIKELY
8%
SOMEWHAT
LIKELY
9%
NEUTRAL
Sources: Activate survey of adults 18+, October 2015, Activate analysis
n=1516

Published in: Technology, Business
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