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Sources: Interviews, Activate analysis 49 Activate Tech and Media Outlook 2016

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Sources: Interviews, Activate analysis 49
STREAMING AUDIO
www.activate.com
Some of the features that enable new players to succeed may
revisit features from past generations of digital music services
SOON
SOCIAL SOCIALSOCIAL
SEARCH SEARCHSEARCH
PLAYLISTS PLAYLISTSPLAYLISTS
First generation social
sharing services
offered more utility
than today’s features
Despite Facebook
integration, users can’t
see friends’ listening
history or libraries
The most successful streaming services
will allow for seamless viewing of friends’
playlists and integrate social networking
into curation algorithms
Listeners are able to
discover new music
through web popularity
and the ambient world
Innovative tagging and
search features enabled
simple access to a wide
variety of content
Universal audio search engines will allow
listeners to find tracks across different
streaming services
Users could choose
between their own
playlists and 

algorithmic selections
Services can aggregate
playlists from a variety 

of different sources, and
centralize a user’s lists
A combination of user selection, expert
curation, and recommendation algorithms
will help users create a personal stream
NOWTHEN

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