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Sources: Activate survey of adults Activate Tech and Media Outlook 2016

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Sources: Activate survey of adults 18+, October 2015, Activate analysis 47
STREAMING AUDIO
www.activate.com
Today, most listeners don’t share their listening activity on social
networks, creating an opportunity for any player that can improve
the sharing experience
YouTube/SoundCloud Links
Burned CDs
Spotify Playlists
File Sharing
Other
Do Not Share 66%
3%
5%
6%
9%
12%
Audio Social Sharing Preferences
2%
n=1505

Published in: Technology, Business
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