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45 STREAMING AUDIO www.activate.com Subscriber Activate Tech and Media Outlook 2016

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Published on

45
STREAMING AUDIO
www.activate.com
Subscriber loyalty will present a challenge to new services, but
YouTube has a shot because music listeners are willing to pay
Consumer Preferences in the Digital Streaming Music Space
EXISTING STREAMING SUBSCRIBERS:
WILLINGNESS TO SWITCH TO ANOTHER SERVICE
POTENTIAL STREAMING SUBSCRIBERS:
PRICE TO JOIN A YOUTUBE STREAMING
SERVICE, COMPARED TO EXISTING SERVICES
64%
THE SAME
7%
MORE
29%
LESS78%
NO
15%
YES, AT $5/
MONTH
5%
YES, AT $10/
MONTH
2%
YES, AT
OVER $10/
MONTH
Sources: Activate survey of adults 18+, October 2015, Activate analysis. Excludes consumers who are unlikely to or will not
subscribe to a music streaming service in the next 12 months
n=220 n=342

Published in: Technology, Business
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