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Sources: Spotify, Pandora, Activate analysis. Activate Tech and Media Outlook 2016

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Sources: Spotify, Pandora, Activate analysis. Spotify available in 50+ countries; Pandora available only in United
States, Australia, New Zealand 44
STREAMING AUDIO
www.activate.com
Today, Spotify and Pandora are not in the same business: they cater
to two different audiences, and have different monetization models
55 M20 M
USERS BY TYPE, 2015 YTD REVENUE SOURCES, 2014
SUFFICIENT FOR MORE
PASSIVE LISTENERS
✓ Library size 1.5M
✓ 64k free, 192kbps paid
✓ No exclusives
✓ No offline listening
✓ No tracks on demand
ABLE TO CATER TO MORE
ACTIVE LISTENERS
✓ Library size 30M+
✓ 96/160k free, 320kbps paid
✓ Exclusives
✓ Paid offline listening
✓ Tracks on demand
KEY FEATURES
PANDORA
SPOTIFY
75 M
Users
$1.3 B
Revenue
$920 M
Revenue
$190 M
Suscriptions
$730 M
Advertising
$1.2 B
Suscriptions
$100 M
AdvertisingPaid Free
79 M4 M
83 M
UsersPaid Free

Published in: Technology, Business
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