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Sources: Nielsen, Digital Music News, Activate Tech and Media Outlook 2016

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Sources: Nielsen, Digital Music News, Next Big Sound, Activate analysis. Pandora excluded as not on-demand 43
STREAMING AUDIO
www.activate.com
YouTube is even more dominant for on-demand streaming,
representing over half of all on-demand streams
Total Streams by Service, Q1 - Q2, 2014 vs. 2015
2014 (Q1-2) 2015 (Q1-2)
YouTube
Spotify/Tidal/Apple Music/Google Play
Soundcloud
83 B
150 B
45%
More YOUTUBE REVENUE was
produced by user-generated
music videos than by official
music videos in 2014
41%
14%
15%
48%
37%
BILLIONS OF STREAMS

Published in: Technology, Business
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