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Note: Music includes music videos Activate Tech and Media Outlook 2016

Note: Music includes music videos
Sources: SNL Kagan, SESAC, Activate analysis 42
STREAMING AUDIO
www.activate.com
If we isolate YouTube’s audio usage, online music was dominated
by three services last year — with different user experiences and
monetization models
3%
3%
4%
5%
5%
5%
6%
12%
32%
53%
0% 25% 50%
N.B.: Survey predates launch of Apple Music
Music Sources Used, U.S., 2014
Music Streaming Service
Other Service
PERCENTAGE OF INTERNET ADULTS, PAST 3 MONTHS
RADIO

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