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Sources: comScore, Activate analysis 41 Activate Tech and Media Outlook 2016

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Sources: comScore, Activate analysis 41
STREAMING AUDIO
www.activate.com
Legacy players have migrated audiences to digital streaming
services, but inferior user experiences leave engagement lagging
Aug 14 Aug 15
Monthly Visitors vs. Total Digital Engagement, Pandora and iHeartRadio
0B
60B
120B
Sept 14 Dec 14 Apr 15 Aug 15
104 B
3.6 B
83
45
U.S. MONTHLY UNIQUE VISITORS (MILLIONS) U.S. TOTAL MONTHLY ENGAGEMENT (MINUTES)
84
54

Published in: Technology, Business
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