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Sources: Edison Research / Triton Activate Tech and Media Outlook 2016

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Sources: Edison Research / Triton Digital, Activate analysis. AM/FM includes radio content consumed over digital platforms. 37
STREAMING AUDIO
www.activate.com
There’s a proliferation of new digital players, but many crowded
categories only represent a small fraction of overall listening
52%

127 MINS
AM/FM
8%

20 MINS
SATELLITE
2%

5 MINS
PODCASTS
2%

5 MINS
OTHER
4%

10 MINS
MUSIC TV
~12%

29 MINS
STREAMING
~20%

49 MINS

DOWNLOADS/

PHYSICAL
Digital Media
Non-Digital MediaTotal = 4:05 hoursAudio Consumption Time Among 13+ Users, U.S., 2014

Published in: Technology, Business
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