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Sources: Pew Research, Consumer Intelligence Activate Tech and Media Outlook 2016

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Sources: Pew Research, Consumer Intelligence Research Partners, Apple, Activate analysis 27
MESSAGING
www.activate.com
Apple’s Messages has the potential to gain significant market
share, and Apple’s platform control could support smarter apps
46%54%
Unpenetrated % Penetrated %
85% 15%
Pre-Installed User Base, High Penetration in USA
U.S.
Non-U.S.
94 million
261 million
One Interface for Messages and SMS
iMessage SMS
Apps Remain Separate from Messages
2015 YTD MARKET SHARE SMS INTEGRATION iOS APP STORE

Published in: Technology, Business
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