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Sources: GlobalWebIndex, Facebook Messenger App, Activate Tech and Media Outlook 2016

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Sources: GlobalWebIndex, Facebook Messenger App, facebook.com 26
MESSAGING
www.activate.com
Facebook messenger has been focusing on building scale and is
now starting to add platform layers and its first app features
MESSENGER APP STORE VIRTUAL ASSISTANT “M”WHATSAPP ACQUISITION
Apps for Audio, Photos, GIFs

August 2015
Artificial Intelligence

September 2015
Access to High Growth Markets

February 2014
Penetration Comparison
in Key Growth Markets
South Africa
India
UAE
Saudi Arabia
35%
48%
45%
44%
50%
53%
59%
68%WhatsApp
FB Messenger

Published in: Technology, Business
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