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Sources: AdWeek, Quartz, Yahoo Finance, Activate Tech and Media Outlook 2016

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Sources: AdWeek, Quartz, Yahoo Finance, Activate analysis 23
MESSAGING
www.activate.com
As major Asian messaging platforms reach scale, they have
launched new first-party and third-party services as apps on top of
messaging, capturing significant messaging revenues
Reached web scale

(100m MAUs) App Store
Launched

in response to
Japan earthquake
Taxi services, grocery
delivery, E-commerce,

payments, TV
LINE’s Platform Timeline
Reached web scale
(100m MAUs)
Launched Games, Stickers, 

Payments, TV
WeChat’s Platform Timeline
Stickers
Creators’
market for user-
generated
content
Taxi
services
Fitness
tracker,

Personal
loans
Music
Music
Games
Grocery
delivery
E-commerce
JUN 2013JUN 2012 JAN 20132011 2012 2013 2014 2015

Published in: Technology, Business
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