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Sources: GlobalWebIndex, Tech in Asia, Activate Tech and Media Outlook 2016

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Sources: GlobalWebIndex, Tech in Asia, Activate analysis. Facebook Messenger penetration Q1 2015, WhatsApp Q4 2014 21
MESSAGING
www.activate.com
Facebook’s WhatsApp and Messenger are the only global players,
leaving them in the best position to capitalize on messaging
Messaging App Regional Share of Smartphone Owners
24%
5%
North AmericaMiddle East & Africa Latin America
44%
51%
22%
27%
Europe
42%
Penetration Rate
65%
Facebook 

Messenger
WhatsApp

Published in: Technology, Business
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