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Sources: Gallup, Twilio, U.S. Census Activate Tech and Media Outlook 2016

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Sources: Gallup, Twilio, U.S. Census Bureau, Forbes, Colombia Reports, World Bank, Activate analysis. Median household income accounts
for purchasing power parity, and proportional cost of sending SMS is also based on relative percentage of median household income. 20
MESSAGING
www.activate.com
The messaging boom is about price—sending an SMS is up to 63x more
expensive outside the U.S., while messaging apps are flat-fee or free
Comparative Cost of Sending SMS
Indexed Against United States SMS Costs
Normalized for Median Household Income & Purchasing Power Parity
24x
MEXICO
51x
COLOMBIA
55x
BRAZIL
25x
SPAIN
19x
TURKEY
8x
SAUDI
ARABIA
26x
CHINA
5x
JAPAN
20x
THAILAND
1x
USA
29x
SOUTH
AFRICA
6x
RUSSIA
22x
INDIA
63x
INDONESIA
58x
PHILIPPINES
9x
AUSTRALIA

Published in: Technology, Business
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