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*Messaging defined as communicating primarily Activate Tech and Media Outlook 2016

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*Messaging defined as communicating primarily in real time with other contacts; social defined as broadcast sharing of status updates,
images, videos, or other content. All data measured from Q2/Q3 of each year.
**Became standalone app in 2014
Sources: Business Insider, Fortune, Mashable, Instagram, AppAnnie, AdWeek, Quartz, Yahoo Finance, Experian, TechCrunch, Forbes,
Tech in Asia, eMarketer, Compete, Activate analysis 16
MESSAGING
www.activate.com
Messaging has been the fastest-growing online behavior within the
social landscape over the past five years, passing social networks
MonthlyActiveUsers(millions)
150
300
450
600
750
900
Year
2011 2012 2013 2014 2015E
Social Messaging Social Network Hybrid Messaging / Network
WhatsApp
Launched 2009
FB Messenger
Launched 2011**
WeChat
Launched 2011
Instagram
Launched 2011
Snapchat
Launched 2011
Pinterest
Launched 2010
Growth of Messaging Platforms vs. Network Platforms, Monthly Active Users (MAUs), 2011 - 2015E*

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