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Google Now, Apple Siri and Activate Tech and Media Outlook 2016

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Google Now, Apple Siri and Microsoft Cortana overlay other search
and messaging layers by providing a user interface which bypasses
competitors’ services completely
Amazon Echo overlays Internet of Things products from other
companies, forming an intermediary layer that lets Amazon retain
control over the user experience of those devices
Slack’s unified search doesn’t just provide access to chat messages
in Slack, but the contents of files in apps that are connected to Slack,
overlaying productivity software in adjacent layers
Microsoft Office 365 is now available on every operating system,
overlaying platforms like Android and iOS with an enterprise layer that
Microsoft controls
Apple TV overlays the offerings of cable companies and over the top
video providers by adding an interface which can search for content
without regard for its source, putting control in Apple’s hands
134
Major technology players and upstarts are already implementing an
overlay strategy for fiercely competitive layers
www.activate.com
UNIFIED STACK

Published in: Technology, Business
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