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Sources: Company financials, comScore, and Activate Tech and Media Outlook 2016

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Sources: Company financials, comScore, and eMarketer, Activate analysis. ARPU based on consolidated global revenues except:
Apple ARPU is for equipment sales (excludes accessories and apps), Amazon excludes services. 127
WHO GRABS THE MONEY
www.activate.com
Globally, wide range of growth and average revenue per user across
consumer tech and media companies
$6$10$16$28$38
$62
$97
$276
$594
ARPU YoY
Growth ’13-‘14 -0.4% -0.8% -7.1% -9.7% FLAT 14.0% 28.8% 36.0% 62.6%
Annual ARPU: Global, 2014

Published in: Technology, Business
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