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Sources: Company financials, comScore, eMarketer, Activate Tech and Media Outlook 2016

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Sources: Company financials, comScore, eMarketer, and Activate analysis. ARPU based on consolidated US revenues except:
Comcast ARPU is based on Residential & Business Services and advertising within the Cable Communications division. Verizon
Wired based of Consumer ARPU, and Wireless based off retail post-paid ARPU. TWC includes Subscription Revenue for Residential
& Businesses services along with advertising, AT&T Wireless based on post-paid services. Netflix is streaming revenues only.
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WHO GRABS THE MONEY
www.activate.com
Not surprisingly, the Pay TV providers continue to capture the
highest average revenue per user in the U.S.
$12$13$17$29$54
$95$119$149
$661
$726
$1,007
$1,443
$1,492
$1,570
ARPU YoY
Growth ’13-‘14
Annual ARPU: U.S., 2014
-7.9% -2.5% 51.9% 54.7% 8.3% 26%11.2%4.1%12.3%1.2%4.5%2.5%11.3%4.4%

Published in: Technology, Business
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