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120 THE APP ECONOMY www.activate.com Activate Tech and Media Outlook 2016

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120
THE APP ECONOMY
www.activate.com
Despite massive number of available apps, users are downloading
and using the same number of apps
Sources: eMarketer, Flurry, Nielsen, Activate analysis
2012 2013 2014
8.88.88.6
U.S. MOBILE USERS: 

AVERAGE NUMBER OF DOWNLOADS/MONTH
2012 2013 2014
26.726.826.5
U.S. MOBILE USERS: 

AVERAGE NUMBER OF APPS USED/MONTH
Number of downloads remain unchanged… …as do the number of apps used

Published in: Technology, Business
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