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Time spent on major digital Activate Tech and Media Outlook 2016

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Time spent on major digital activities like video, audio, social media
and gaming will continue to increase
12
TIME AND ATTENTION
www.activate.com
2011 2012 2013 2014 2015E 2016E 2017E
44m 48m 54m
1h 1m
1h 8m
1h 17m
1h 26m
1h 24m
1h 42m
2h
2h 18m
2h 42m
3h 12m
3h 42m
3h 12m
3h 21m
3h 31m
3h 39m
3h 52m
4h 3m
4h 15m4h 56m
5h 13m
5h 23m
5h 35m
5h 54m
6h 8m
6h 21m
CAGR
VIDEO
SOCIAL MEDIA
AUDIO
GAMING
4.2%
17.8%
4.9%
11.9%
Time Spent Among 18+ Users, U.S., 2011 - 2017E, Hours : Minutes
Sources: Edison, We Are Social, eMarketer, Nielsen, Deloitte, SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, Pew Research
Center, Flurry Insights, Informate, NetMarketShare, Statcounter, Activate analysis. Time spent may be double counted (e.g. YouTube for
both video and audio).

Published in: Technology, Business
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