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Sources: Adweek, Barkley, Boston Consulting Activate Tech and Media Outlook 2016

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Sources: Adweek, Barkley, Boston Consulting Group, Elite Daily, Ipsos MediaCT, Lifecourse Associates, University of Nevada, New
Jersey Institute of Technology, Nielsen, Verizon, Activate analysis 108
GAMING AND WAGERING
C
www.activate.com
Why? Millennials find skill-based wagering a compelling leisure
activity - and are not interested in rudimentary gambling
Millennial
Preferences
Description
Casino
Gambling
Season
Fantasy
Daily
Fantasy
ACCESSIBLE
Easy access from any location and platform
(e.g. PC, smartphone, tablet)
EXPERIENTIAL
Interactive content consumption 

- cannot be consumed passively
IMMEDIATE
Available any time, provides instant
gratification
PERSONALIZED
Content created or customized based 

on personal preferences
SOCIAL
Peer-led, community-based participative
experience
Ability to Deliver Low High

Published in: Technology, Business
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