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We can find growth opportunities Activate Tech and Media Outlook 2016

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We can find growth opportunities in people’s online behavior: how
many users visit the top websites and apps, and for how long?
10
TIME AND ATTENTION
www.activate.com
MUVs vs. Minutes per Visitor per Month, U.S., January - September 2015
TimeSpentperVisitor(Minutes)
0
200
400
600
800
1,000
1,200
Monthly Unique Visitors (millions)
0 55 110 165 220 275
Major businesses are built on minutes of user time
A few properties and platforms capture the lion’s share of user time
Sources: comScore, Activate analysis

Published in: Technology, Business
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