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The financial services sector is at the forefront of developing guidelines for new forms of electronic communication. Actiance has been a leader in this vertical, having advised the SEC on changes to Rules 17a-3 and 17a-4 to incorporate social media. It is widely expected that other verticals, such as pharmaceuticals and energy/utilities, will follow suit and update existing guidelines to address social media. Until that time arrives when all industries have social media-specific rules on the books, the recommended best practice is to craft and disseminate a social media policy, enforce it, supervise communications when appropriate, and to log and archive all activities and content posted to the social networks.