Nk.pl transforms Big Data into Actionable Insights that Drive Business Success

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NK (NK.pl) is a Polish social networking service that brings students and alumni together online. Created in 2006 by 24-year-old Maciej Popowicz, a computing student in Poland’s high-tech hub of Wroclaw, NK is an abbreviation of “Nasza Klasa” which literally means
“our class”. The site has been compared to Britain’s Friends Reunited, France’s Copains d’avant, and the US’s Classmates, and Facebook. Yet NK.pl is more popular than Facebook in Poland, boasting more than 13 million active users compared to Facebook’s 6.5 million (in Poland). According to Google’s annual Zeitgeist list of commonly used Web search terms, NK was the seventh-fastest rising term in the world in 2008. The success of NK.pl has been attributed to its high-quality social networking features, online gaming offerings,and targeted advertising capabilities.

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Nk.pl transforms Big Data into Actionable Insights that Drive Business Success

  1. 1. SUCCESS STORY NK Actian Vectorwise NK Transforms Big Data into Actionable Insights that Drive Business Success “We looked to solutions from other vendors with analytic databases, but selected Vectorwise for its superior performance and cost-effective model.” Edward Mezyk,Customer Senior Project Coordinator in NK Research and Data-warehouse Division, NKNK (NK.pl) HighlightsIndustry NK (NK.pl) is a Polish social networking service that brings students and alumni togetherSocial Networking online. Created in 2006 by 24-year-old Maciej Popowicz, a computing student in Poland’sChallenge high-tech hub of Wroclaw, NK is an abbreviation of “Nasza Klasa” which literally meansPerform simple and rich “our class”. The site has been compared to Britain’s Friends Reunited, France’s Copainsqueries quickly, against d’avant, and the US’s Classmates, and Facebook. Yet NK.pl is more popular than Facebook3 terabytes of data, to in Poland, boasting more than 13 million active users compared to Facebook’s 6.5 millioncontinually improve (in Poland). According to Google’s annual Zeitgeist list of commonly used Web search terms,member experienceand drive revenue. NK was the seventh-fastest rising term in the world in 2008. The success of NK.pl has been attributed to its high-quality social networking features, online gaming offerings,Solution and targeted advertising capabilities.Integrate new datawarehouse built on single The social networking site with the widest coverage and penetration in Poland, NK.pl strivesserver with Vectorwise to provide consistently excellent experiences to its large, diverse base of users—in additionanalytical database forfast, affordable analysis to helping advertisers hone ad effectiveness for better ROI. To stay on top of constantly evolving members’ tastes, interests, and requirements, NK product managers collect andBenefits analyze click-stream data from a variety of sources including most widely used features,› 50-90 huge queries most popular games played, and ad click-through rates. Insights gained from this analysis daily drive feature improvements, advertising revenue, and new product offerings.› Sub-second query response time Challenge› Fast, actionable In this digital age, trends and tastes seem to change at the speed of light. In the past, NK.pl had trouble keeping pace with members’ changing preferences and behaviors. That’s because NK’s traditional transaction database was simply not powerful enough to process the 250 terabytes of data generated by 13 million users in a timely manner. In fact, when product managers attempted to run queries against the data—which was spread across 1,500 servers—they faced query response times of three to four weeks.
  2. 2. SUCCESS STORY NKSuch slow response times were unacceptable to NK.pl “speed-of-thought-analysis” for most important queriesbecause the data was outdated and meaningless by which are made on transactional database databasethe time it was received. To optimize product features, extracts in addition to extracts from large data storage.marketing efforts, and the experience of its social According to Edward Mezyk, Senior Project Coordinatornetwork members, NK.pl needed a system that could in NK Research and Data-warehouse Division, “Weperform both simple and rich queries quickly for looked to solutions from other vendors with analyticintra-day analysis and response in an extremely databases, but selected Vectorwise for its superiorcost-effective manner. performance and cost-effective model.”Solution ResultsIn an effort to speed query response times, NK.pl built Today, NK collects an additional one terabyte ofa data warehouse that would open new windows into information per day from its servers, including userdata stored in the transaction database. Split into two attributes, messages, comments, and photos. Withmain parts, the main “fast” analytics portion now sits Vectorwise, product managers now run 50-90 hugeon a single server and is powered by the VectorWise queries daily and receive sub-second response times.analytic database. The other main part contains large This helps them gain fast, actionable insights to makedata storage and analytics powered by Hadoop solutions. more fully informed strategic business decisions. “OurHadoop technology stores click-stream data, such business runs on knowledge,” says Mezyk, “Vectorwiseas POST and GET requests as well as AdServer logs. delivers timely knowledge that will help us driveBefore integrating Vectorwise into the data analysis revenue today and into the future.”infrastructure, the data warehouse could not deliverthe query response times that the organizationrequired. Now, employees use Vectorwise to achieve About Actian: Take Action on Big Data Actian Corporation is the first to unveil a Cloud Action Platform for building Action Apps. Action Apps are lightweight consumer-style applications that automate business actions triggered by real-time changes in data. Actian products incite action at more than 10,000 customers worldwide by driving their mission critical workloads and providing rapid action insights to their data. Actian is headquartered in Redwood City, California with offices in New York, London, Paris, Frankfurt, Amsterdam, and Melbourne.Actian Corporation Actian Europe Limited Actian Germany GmbH Actian France Actian Australia Pty Ltd500 ARGUELLO STREET 217 BATH ROAD OHMSTRASSE 12 7C PLACE DU DÔME LEVEL 8, SUITE 1SUITE 200 SLOUGH 63225 LANGEN IMMEUBLE ELYSÉES 616 ST. KILDA ROADREDWOOD CITY BERKSHIRE, SL1 4AA GERMANY LA DÉFENSE MELBOURNE, VICTORIA, 3004CALIFORNIA 94063 UNITED KINGDOM PHONE: +49 (0) 6103.9881.0 92056 PARIS LA DÉFENSE AUSTRALIAUSA PHONE: +44 (0)1753 559500 CEDEX PHONE: +61 3 8530.1700PHONE: +1.650.587.5500 WEIMARER STR. 1A FRANCE D-98693 ILMENAU PHONE: +33 (0) 1.72.75.74.54 GERMANY PHONE: +49 (0) 3677.6785.0 ACTIAN.COM FOR MORE INFORMATION, CONTACT ACTIAN@ACTIAN.COM SS-736A ©2011 Actian Corporation. All rights reserved. Printed in the U.S.A. Actian, Cloud Action Platform, Ingres, and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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