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Why Cohesion Matters for Acquia Partners

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You've heard about Acquia Cohesion, the first enterprise-grade, low-code Drupal website builder and creator of DX8. But now you need to know, “What does this mean for me as an Acquia partner?” We're here to tell you.

On October 17th at 1PM EST (10AM CST), join Acquia’s webinar where we will be discussing how Cohesion is a true game changer and how it is going to free up your time and costs for new site builds, leaving you with the opportunity to concentrate on high value work.

You'll walk away with:
A live demo of Cohesion with best practices for partners
Tips on how you should be talking to your clients about Cohesion
Ways Cohesion helps you differentiate in the market, leading to higher ROI.

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Why Cohesion Matters for Acquia Partners

  1. 1. Why Cohesion Matters for Acquia Partners October 17, 2019
  2. 2. Agenda – Introductions – What is Cohesion and what is the opportunity for our partners? – Cohesion in action – Cohesion + Partnership Model – Q&A
  3. 3. Craig Hanna Director of customer enablement, Cohesion
  4. 4. Guest Speaker: Mark Royko Partner Manager, Central Region
  5. 5. What is Cohesion? What is the opportunity for our partners?
  6. 6. When you are selling Drupal 8 to a customer (esp. against another platform) what are the key objections you get? Question:
  7. 7. IT DEPARTMENTS SAY THAT IT-RELATED SKILL GAPS ARE A BIG PROBLEM FOR THEIR ORGANIZATION 52% MARKETING LEADERS “IT CAN’T RESPOND TO OUR REQUESTS FAST ENOUGH.” *salesforce.com Survey
  8. 8. ©2018 Acquia Inc. — Confidential and Proprietary Cohesion is a “low-code” set of tools built for Drupal that lets you create and launch new websites (up to 4x) faster. Cohesion also allows you to create a bespoke page building and content editing experience for your customers IT’S MUCH MORE THAN THIS! KEY BENEFITS 1. Drupal 8 now comes with an page building and editing experience clients really love 2. Assets can be reused across projects and clients 3. Build out and manage a digital estate at scale (Inc brand management at scale) 4. Marketing and content teams have freedom to make changes on their own 5. Free up highly-skilled (paid) resources 6. Faster site-building
  9. 9. Traditional CMS Tools Build anything! * *With enough time and highly skilled developers Consumer Site Builders So easy! So fast! * *But it will be off-brand, it won’t scale and IT won’t endorse it CHOICES FOR BUILDING SITES TODAY
  10. 10. Scott “Godfather of Martech” Brinker - Chief Martech Officer (Hubspot)
  11. 11. ©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary OLD PARADIGM FOR CREATING A SITE CONTENT WRITER DEVELOPERDESIGNER WORKFLOW 3-6 MONTHS HOW LONG DOES IT TAKE TO BUILD A SITE? 3 MONTHS? 6 MONTHS? LONGER?
  12. 12. ©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary NEW PARADIGM FOR CREATING A SITE CONTENT WRITER DEVELOPERDESIGNER WORKFLOW 3-6 MONTHS 3-6 weeks CONTENT WRITER FREE TIMEDESIGNER & SITE BUILDER 4 x
  13. 13. OLD PARADIGM FOR CREATING A SITE CONTENT WRITER DEVELOPERDESIGNER WORKFLOW What if you have 50, 100 or even 500 websites? 3-6 months
  14. 14. New Paradigm - Building a platform for scale and speed CONTENT WRITER DEVELOPERDESIGNER WORKFLOW 3-6 months Without Acquia Cohesion Bayer, working with their partner agencies are looking to build circ. 1000 websites in 2020 4-8 weeks Master buildsDesign system and frameworks 4 x 8-12 weeks Unlimited scaling through “assembly” teams and marketing teams with NO Drupal experience With Acquia Cohesion and ACSF Multiple site builds
  15. 15. COHESION DELIVERS FOR EVERY CLIENT OR PARTNER... … SPEED! Build and maintain sites faster. Build once use forever and everywhere … EFFICIENCY! Free up your highly-skilled (and paid) resources … EMPOWER! Give marketing and content teams the freedom to build pages and edit content through a bespoke intuitive interface
  16. 16. Cohesion Product Demo http://inspace-master-lightning-client.dx8.ddns.net/ Sandboxes are available. Visit www.cohesiondx.com/get-demo
  17. 17. Key Use Cases
  18. 18. Acquia Cohesion has many use cases which as a result means that it has multiple audiences - each with their own benefits business case. Three powerful use cases today (But all sites on D8 get benefits): 1. Multi-multi brands (eg Bayer) 2. Single brand, multi-site (eg A Bank) 3. D7 - D8 migrations 4. Competitive projects Where an advanced, intuitive editorial experience is specified/required Where content agility is seen as critical i.e marketing teams needing to create landing pages When clients want to be empowered (to page build etc) but have low technical (Drupal) expertise AUDIENCES
  19. 19. What’s next? Talk with your partner manager about the opportunities to grow your business with Cohesion ● Register your interest in becoming Cohesion certified ● Start with our self service training and our on-demand demo environment ● Assign a team to create a COE to enable sales and delivery. ● Start introducing Cohesion to your customers
  20. 20. Discussion: Cohesion + Partners
  21. 21. Q&A
  22. 22. THANK YOU

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