Webinar-Serie: Digital Experiences, Teil 1: Innovative Konzepte

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Das Unternehmen von heute wird zunehmend digital - nicht nur über „das Web”, sondern auch mittels einer Vielzahl von vernetzten Geräten und Dienstleistungen. Open-Source-Software wie Drupal ist ein unverzichtbares Werkzeug in dieser Entwicklung und hilft, effektiver, wirtschaftlicher vorzugehen und an der Spitze der Innovation zu bleiben.

Acquia und Drupal stehen tausenden von Kunden für eine gelungene Konvergenz von Content, Community und Commerce. Wir werden uns mit allgemeinen Elemente der „Digital Experiences” befassen und anhand von Praxisbeispielen verdeutlichen, wie Interaktionen geschaffen werden, aus denen Transaktionen entstehen.

In diesem Webinar (Teil 1) befassen wir uns damit,
• was Unternehmen heutzutage zum Erfolg führt
• wie Open-Source-Software zu Innovation, Kosteneinsparung, Effizienz und Risikobegrenzung verhilft
• wie Content, Community und Commerce durch Acquia und Drupal vereint werden, um großartige Digital Experiences zu schaffen

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Webinar-Serie: Digital Experiences, Teil 1: Innovative Konzepte

  1. 1. Digital Experiences - innovative Konzepte um im digitalen Wettbewerb zu bestehen Herzlich Willkommen! Jeffrey A. “jam” McGuire Acquia Open Source Evangelist
  2. 2. Acquia - The Enterprise Guide to Drupal! Acquia – Dream it. Drupal it. •  Gründer und CTO Dries Buytaert • Gründer und CTO Dries Buytaert •  400+ Mitarbeiter, in USA, Europa & Australia Mitarbeiter in USA, • 400+ Enterprise Kunden Europa & Australia •  4,000+ • Acquia Software, Support & Cloud of Excellence •  Acquia Support & Hosting, PS – Center • 19 Mrd.+ Requests pro Monat auf Acquia Cloud •  19 Mrd.+ Requests pro Monat auf Acquia Cloud •  700+ Partner • 700+ Partner 1!
  3. 3. Digital Experiences- Innovative Konzepte um im digitalen Wettbewerb zu bestehen Jeffrey A. “jam” McGuire Acquia Open Source Evangelist jam@acquia.com @horncologne
  4. 4. Delivering the interactions that become transactions with Acquia & Drupal Jeffrey A. “jam” McGuire Acquia Open Source Evangelist jam@acquia.com @horncologne
  5. 5. Double-click to edit
  6. 6. What do businesses need?
  7. 7. Profitability (aka “$”) 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation
  8. 8. Open Source Delivers: 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation But what is open source? ...
  9. 9. Open Source = Four Freedoms Use it: for anything, anywhere, forever Study it: understand what you are using Modify it: fix it, make it better Share it: redistribute, sell, give back
  10. 10. Open source delivers all this? 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation Let’s check ...
  11. 11. 1. Open source: Innovation & Agility Pinterest hits 10M unique visitors New Drupal module created for website Users “pinned” images 15 Drupal sites go live with Pinterest integration February 2012 March 2012 April 2012
  12. 12. 2. Open Source: “zero” price tag http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/
  13. 13. Proprietary Open Source IT Costs Personnel Hosting Bandwidth Design (Recurring) Licensing fees Vendor lock-in Data lock-in (buy it back?) Vendor roadmap Vendor release cycle When it happens IT Costs Personnel Hosting Bandwidth Design No licensing fees Invest in your team Invest what/when you need 1000s of vendors You own your data Your needs When you need it Cutting edge
  14. 14. Better, not cheaper Project Budget == 100 Open Source Proprietary Implementation Hosting/Support Licenses 25 15 0 25 15 30 Branding, Design, Freatures, Strategy, Training, Staffing, Profit! 60 30
  15. 15. 3. Open source: Efficiency/Productivity World’s largest open source platform Market Presence Global Adoption Extensive Capabilities Broad Community Active Development 1,500,000+ sites 228 countries 22,000+ modules 1,000,000+ members 26,000+ developers 2X the size of Linux developer community
  16. 16. 4. Open source: Risk Mitigation Yours?
  17. 17. Open Source Delivers: 1. Innovation 2. Cost savings 3. Efficiency/Productivity 4. Risk mitigation ∴ Open Source == $
  18. 18. “But open source ...” (Open Source Myths) 1. is just for blogs and simple sites 2. isn’t secure 3. won’t scale to handle the largest sites 4. requires tribal knowledge 5. won’t work well with my marketing tools
  19. 19. 1. Look who’s using open source
  20. 20. 2. Open source is secure “Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” David M. Wennergren, Department of Defense CIO Clarifying Guidance Regarding Open Source Software
  21. 21. 2. Open source is secure “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.” - Forrester Research, October 2012
  22. 22. 3. Open source is for big sites 30
  23. 23. 460M! ! Hits to grammy.com on night of award show
  24. 24. 30K! ! Concurrent visitors during Hurricane Sandy
  25. 25. 4. This is your talent pool 33
  26. 26. 4. This is your talent pool 1,000,000+ Active Community Members 26,000+ Code Contributors Developers working in 228 Countries 1000s of companies with Drupal expertise Trainings at Universities, Events, & Online 33
  27. 27. 5. Integrated digital experiences User Generated Content DAM CONTENT COMMUNITY Email CRM Analytics COMMERCE Marketing automation Personalization
  28. 28. 5. Integrated digital experiences Integration with Best-of-Breed Tools Primary site Mobile application Email campaign Social FB/Twitter Community site Video portal Measurement and reporting Drupal Social Social Media Marketing automation CRM Analytics
  29. 29. “Web experience Management” “ONLINE CHANNEL OPTIMIZATION” - Gartner “CUSTOMER EXPERIENCE MANAGEMENT” - Adobe “DIGITAL EXPERIENCE MANAGEMENT” - Forrester - Oracle
  30. 30. r :) eve hat W
  31. 31. Right content
  32. 32. Right place
  33. 33. Right time
  34. 34. CONTEXT
  35. 35. context = experience
  36. 36. context = engagement Context depends on: - Geography - Past behavior - Intent - Device - Time of day - Temperature ...AND MORE
  37. 37. What actually goes into digital experiences?
  38. 38. Acquia & Drupal Deliver Experience and Personalisation • Geo-Location • Mobile • Multi-Screen Strategy • Omnichannel • Conversations • Search Experiences
  39. 39. Acquia & Drupal Deliver Business Agility & Value • Content reuse • Microsites: fast, easy, customised • Best-of-breed integration • Complete customisation • Future friendly • Mission critical and the lighter side
  40. 40. rds zwo Buz -
  41. 41. lity Rea +
  42. 42. Delivering the interactions that become transactions with Acquia & Drupal
  43. 43. Symantec Social CRM
  44. 44. Brit Awards
  45. 45. Brit awards
  46. 46. ITV Press Centre
  47. 47. ITV Press Centre
  48. 48. Timex in 2012: “These are our products.” 54
  49. 49. Timex in 2013: “This is your life.” 55
  50. 50. Timex in 2013: “This is your life.” 56
  51. 51. ITV Signed Stories
  52. 52. ITV Signed Stories
  53. 53. Shepherd Neame
  54. 54. Shepherd Neame - Multisite 1
  55. 55. Shepherd Neme - Multisite 2
  56. 56. Warner Music Group! artist websites, 3 site templates, total creative freedom! +! 250
  57. 57. Also Shepherd Neame!
  58. 58. Also Shepherd Neame!
  59. 59. Also Shepherd Neame!
  60. 60. Also Shepherd Neame!
  61. 61. Also Shepherd Neame!
  62. 62. Personalisation I care about:
  63. 63. Florida Hospital Patient Engagement
  64. 64. Recap: What’s in it for me?
  65. 65. Open Source Delivering •Innovation •Cost savings •Efficiency •Productivity •Risk mitigation ... Profitability!
  66. 66. Acquia & Drupal Delivering •Geo-Location •Mobile •Multi-Screen Strategy •Omnichannel •Conversations •Content reuse •Search experiences •Microsites: fast, easy, customised •Best-of-breed integration •Complete customisation •Future friendly •Mission critical and the lighter side
  67. 67. DANKE!
  68. 68. Fragen? Jeffrey A. “jam” McGuire Acquia Open Source Evangelist jam@acquia.com @horncologne

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