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[Webinar] Conversational Commerce

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In this Acquia webinar, Ogilvy’s Head of Digital, Jason Davey, will discuss how voice assistants are disrupting the interface to the customer for brands and how businesses could benefit from developing a plan to use voice assistants in their organisation. Touching on real-life case studies, Jason’s session will cover the history and impact of voice assistants, as well as advice on how businesses can use them to the greatest effect for driving customer service, engagement and sales.

In this webinar, you’ll learn:
- How voice assistants are disrupting the interface
- How businesses can benefit from developing a plan to use voice assistants
- How businesses can use voice assistants for driving great customer service



About the presenter
Jason’s career spans over 25 years in the digital industry. He co-founded digital agency Bullseye in 2000, which was acquired by Ogilvy in 2014. His background in digital strategy, CX design and marketing technology has made him instrumental to Ogilvy’s digital transformation. In 2017, Ogilvy was recognized as Adnews Digital Agency of the Year. Back in 1995, Jason designed the first ever website for Hewlett-Packard Australia, and hand-coded every page with a text editor! Old school.

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[Webinar] Conversational Commerce

  1. 1. Conversational Commerce Jason Davey, Ogilvy Cassandra Theocharous, Acquia. Follow Us ! @acquiaAPAC
  2. 2. Welcome to Today’s Webinar! MODERATOR Cassandra Theocharous, Senior Marketing Specialist, Acquia RECORDING & SLIDES Will be emailed to you within the next couple of days. QUESTIONS? Submit your questions in the Q/A Tab and we’ll attempt to answer them at the end of the presentation. Follow Us ! @acquiaAPAC
  3. 3. At Acquia, we give our customers the freedom to build tomorrow on their terms. Follow Us ! @acquiaAPAC
  4. 4. Conversational Commerce Jason Davey, Ogilvy Cassandra Theocharous, Acquia. Follow Us ! @acquiaAPAC
  5. 5. *DISCLAIMER
  6. 6. VOICE IS A BIG DEAL
  7. 7. 2007 ONLY 10 YEARS AGO…
  8. 8. MOBILE-FIRST
  9. 9. VUIGUI
  10. 10. 1 IN EVERY 2 HOUSEHOLDS Source: TechAnalysis Research – 56% of US households own a voice assistant
  11. 11. Source: Sensis Digital Report 2018
  12. 12. 2005 2010 2015 2020 0B 100B 200B 300B KEYWORD SEARCHES VOICE SEARCHES Today, voice search exceeds 15% of all search traffic. There are over 50 billion voice searches per month. By 2020, over 200 billion searches per month will be conducted via voice. Source: MindMeld
  13. 13. WHAT’S SEARCH GOT TO DO WITH COMMERCE?
  14. 14. Most Ecommerce sales occur via a web browser. Google likes that. Browser/Search
  15. 15. Browser/Search
  16. 16. Browser/Search
  17. 17. of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. of avid voice-activated speaker owners say they are likely to buy something through their voice-activated speaker in the next month. of people who own a voice-activated speaker say it feels like talking to a friend or another person. Source: Google/Peerless Insights, “Voice & Voice-Activated Speakers: People’s Lives Are Changing,” – August 2017
  18. 18. PRODUCT CONTENT OPTIMISATION BECOME THE BRAND OF CHOICE
  19. 19. Hey Google, ask <your app name> this question… USEFUL &/OR ENTERTAINING
  20. 20. TONE OF CONVERSATION PERSONALITY GENDER VOCABULARY PRONUNCIATION
  21. 21. API YOUR BUSINESS
  22. 22. QUESTIONS = DEGREE OF INTENT What / Who How When Where Interested Ready to Buy DegreeofIntent
  23. 23. How to remove stains.
  24. 24. Order flowers when you need to.
  25. 25. Book a restaurant.
  26. 26. Check your bill due date and balance
  27. 27. 30% of our interactions with technology will be through conversations in the next 12 months. Source: Design News: “UX Design: The Age of Voice Is Here 30% OF INTERACTIONS 2021 Revenue Projections for Voice-driven commerce Source: Tractica: Virtual Digital Assistants Report August 2016 $11.7 B/YR Source: Berg Insight Connected Home installations in the last 12 months. 45M SMART HOMES Alexa Skills marketplace has grown over 350% in last year. OVER 350% GROWTH Source: Amazon Alexa website
  28. 28. VOICE APP IDEAS USEFUL ENTERTAINING
  29. 29. Questions? Submit your questions in the Q/A Tab and we’ll attempt to answer them. To learn more about how Acquia can help you, visit Acquia.com
  30. 30. THANK YOU

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