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Presented at Acquia Engage APAC by Eric Williamson, VP Digital Marketing, Acquia.
Everyone knows a company’s website is one of the most important assets in its ecosystem and engagement model. It becomes a recurring touchpoint in the customer journey and must deliver a high-quality experience to each user and their unique needs to reinforce the overall brand promise.
Here at Acquia, our team was recently faced with a challenging project involving Acquia.com. Our task was to upgrade our website from Drupal 7 to Drupal 8, as well as undergo a total redesign to align to a new brand positioning and deliver a better experience to all visitors.
Along the way, we learned some important lessons that we wish we knew before we started the journey.
In this session, we’ll share the good, the bad, and the ugly of our Acquia.com redesign so you can learn from our experiences and apply them to your next big project.