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Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now

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Presented at Acquia Engage APAC by Eric Williamson, VP Digital Marketing, Acquia.

Everyone knows a company’s website is one of the most important assets in its ecosystem and engagement model. It becomes a recurring touchpoint in the customer journey and must deliver a high-quality experience to each user and their unique needs to reinforce the overall brand promise.

Here at Acquia, our team was recently faced with a challenging project involving Acquia.com. Our task was to upgrade our website from Drupal 7 to Drupal 8, as well as undergo a total redesign to align to a new brand positioning and deliver a better experience to all visitors.

Along the way, we learned some important lessons that we wish we knew before we started the journey.

In this session, we’ll share the good, the bad, and the ugly of our Acquia.com redesign so you can learn from our experiences and apply them to your next big project.

Published in: Technology
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Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now

  1. 1. THE ACQUIA.COM STORY: Eric Williamson, VP Digital Marketing If I Knew Then What I Know Now…
  2. 2. 2  THE ROLE OF ACQUIA.COM The First Introduction & Opportunity The Biggest Lead Source The Center of Everything
  3. 3. 3 Acquia.com Over the Years
  4. 4. 4 Walking the Walk Personalized by Acquia Lift
  5. 5. 5 Personalized by Lift
  6. 6. 6 
  7. 7. 7  A FEW OF THE THINGS WE GOT RIGHT
  8. 8. 8 The Brief Making the Investment Case Picking the Right Team The Pregame Effort
  9. 9. 9 Architect Simple Conversion Paths Let the Data Lead You Prepare for Change Taming the Content Sprawl
  10. 10. 10  Keep It Simple Stupid Build Around It. Not an Add-On Focus on Conversion Path Implementing Personalization (Lift)
  11. 11. 11  A FEW OF THE THINGS WE GOT WRONG
  12. 12. 12  Spanning D7 and D8 in Sections Potential Redirect 404 Whack-A-Mole Content Migration
  13. 13. 13  DAM Integration “Damn...we should have integrated DAM before the migration” — Dave Pierce UI Integration Up-Front. Build from DAM Power Editorial and Gated Assets and Imagery from DAM
  14. 14. 14  Speaking the Same Language “Ready for launch” Developers Marketers “Migration”
  15. 15. 15  Lift powered content outperforming control (+30-50%) Traffic slightly down (-10%) Conversion rate up (+50%) THE YEAR 1 RESULTS ARE IN
  16. 16. Featured Webinars Upgrading Acquia.com from Drupal 7 to Drupal 8: The Developer Perspective With: Adrianna Shukla, Nichole Frazier, and Stephen Dix Learn More If We Knew Then What We Know Now With: Eric Williamson Learn More
  17. 17. THANK YOU
  18. 18. 18 

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